"This vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL." Alexis Madrigal, The Atlantic, 2012

Lyrics

Heard in the café, heard it in the bar
Walking down the street, driving in my car
Got it on the phone, and the opera
Everywhere you are

All those people got to tell me exactly what they're thinking
Just got to have their insights on every single thing
The moment that you’re up they have to share with me
Their half-considered thoughts upon the day
It's like I wade in a stream
But is it washing me clean?

What I like to eat, where I like to stay
Wreckage by the road, it's so hard to look away
What should I consume, how much should I pay
What's the weather like today

And if everybody’s sharing, why do I feel I’m missing
The very information I need to make me whole?
The touch upon a hand, the smile behind the eye
Oh Jesus is that hard to understand
How do we mark
What’s going on in the dark?

So what are you holding back from me?
What's that something I can't see?
Don't you want to share it all
All the big stuff and the small?
When the crier’s left the town
And the network’s powered down
Is there something left to say
If you take the words away?